LAUNCH: Corona Light Wide Open Volleyball

The Elevation Group of Companies and Crown Imports announced the launch of the 2011 Corona Light Wide Open Tour website.

The Corona Light Wide Open was created, in part, by volleyball legend Karch Kiraly. Considered by many to be the greatest player ever to compete on the beach, Kiraly serves as the Chief Volleyball Officer of the tour and is involved in both the tournament structure and promotional side of the event.

The new website features a custom design, a content management system and social media integration. Inventure's InControlCMS allows multiple users to update the website with live info. For example, masters of ceremonies Luke VanValin and Geeter's tweets are posted in real time to the site while blogger Peter Bigler posts live updates from the sand. Fans around the world will receive live blogs, tweets, results and news from the tour.